Sunday, June 17, 2012

Putting incentive on annoyance

If you watch golf casually as I do or perhaps even more so on television, probably everyone can agree on one of its most annoying nuances.

Picture it: Someone steps on the tee of a 600-yard par 5 or an approach shot for a hole placement more than 300 yards away. Right after contact - or unfortunately sometimes during it - a member of the gallery will yell "Get in the hole!"

It's probably the same people who think it's awesome to get on their cell phone during a televised sporting event while announcers are talking during a break in the action because they see themselves on TV and wave incessantly or make a silly face.

The old saying about being a couple cards short of a deck comes to mind.

If it's a putt or a realistic short-game shot - OK, fine, "Get in the hole!" is justifiable.

But you know what would really liven things up? In this day and age of dedicated product placement, what if people planted in the gallery, instead of yelling, "Get in the hole!" suddenly used that moment to pitch brands?

On a Phil Mickelson tee shot, you suddenly hear, "Progressive!" or "Breyers!" or "Burger King!"

Perhaps if it was the right food for the right customer, it would be a type of subliminal messaging. A timely slipin of "Arby's!" would make someone want to run to the nearest drive-thru for a beef and cheddar and some curly fries.

Besides, if it was product placement, it would be a heck of a lot more understandable than the constant "Get in the hole!"

Listen, I know you've probably had four or five beers on the course and made a bet at your drinking establishment in advance that you would say "Get in the hole!" loud enough for your buddies to hear you, BUT THE REST OF US GOT TIRED OF THAT "TRADITION" A LONG TIME AGO.

Ah, I feel better now. Let's go watch some golf. And head out on a fast food run.

- Chris Lillstrung


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