I must be getting old, out of touch or both.

When it was announced that Peyton Hillis would be on the cover of the newest take of the John Madden video game, I didn't see what the big deal was.

It's cool that fans banded together for a cause, but that's about it.

To me, this is a case in which video-game players attach a lot more importance than those who aren't gamers. Guess which group I'm in?

If Hillis goes on to NFL glory - or has a bad year - it won't be because he was on the cover of a video game.

It's good for him because he'll earn some endorsement money. But is it news? Not really.

- Howard Primer