Sunday, February 3, 2013

Daring to compete with the Super Bowl

As a programming executive, you already know it's a losing proposition - putting sports, or anything for that matter, against the Super Bowl. It's not going to work out well.

For the second year in a row, I was curious to see who dared to put sports programming against the Super Bowl, which obviously will have ratings through the roof Sunday night.

Here's the few and the brave who did between 6:30 and 11 p.m. Sunday:

CBS Sports Network: ICU and NCA All-Star all-girl cheerleading championship
ESPN: World's Strongest Man
ESPN2: La Serie de Caribe baseball (Mexico vs. Dominican Republic)
ESPNU: Women's college gymnastics (Arkansas at Florida)
Fox Soccer: English Premier League (West Brom vs. Tottenham)
Golf Channel: Waste Management Phoenix Open (final round)
NBC Sports Network: Boxing (Tomasz Adamek vs. Steve Cunningham for the IBF North American heavyweight title)

Among the other programming options at 6:30 p.m. Sunday are "Bring It On: All or Nothing" (ABC Family), Real Housewives of Atlanta (Bravo), Kourtney and Kim Take Miami (E!), Rachael vs. Guy Celebrity Cookoff (Food Network), Dancing with the Stars (GSN), Snooki and JWoww (MTV), Saved by the Bell (MTV2) and a Golden Girls marathon (WE TV).

There you have it. If you're one of not so many not watching the Super Bowl, you're covered.

- Chris Lillstrung


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